8/52 3 Playful Interactive Posts for Growth

This is the 8th of 52 articles about what business owners can do to grow their businesses this year.

KEY CONCEPT:  Business owners and managers can use interactive games, polls and quizzes to engage with their audience and grow their business.

Marketing is about attracting leads (enquiries) to your business. Creating interactive games, polls and quizzes is an easy and fun way to attract attention on social media (in particular). Let’s look at each of these and appreciate the variety of available options.

1 Games for Engagement

Develop branded mini-games or marketing games to promote products or services [1] [3]. Benefits include:

•    Increasing brand awareness and creating positive brand associations
•    Collecting valuable data on consumer behaviour and preferences
•    Boosting sales through immediate product offers or discount codes after gameplay
•    Enhancing customer engagement and loyalty

Here are some examples of games:

Spin-the-Wheel Giveaways/Instant Win:
Implement instant win marketing games to drive brand awareness and collect leads [9].  Let customers spin a virtual or physical wheel to win discounts, freebies, or special offers. This adds excitement and encourages participation.

Scavenger Hunts (Physical or Digital):
Create a hunt with clues related to your products/services. Great for events or social media campaigns, driving both foot traffic and online engagement.

Photo Contests:
Ask customers to submit photos using your product or visiting your store, then let the community vote. This generates user-generated content and boosts visibility.

Interactive Story Games:
Create “choose-your-own-adventure” style stories on Instagram or Facebook where users vote on what happens next. It’s fun and keeps people coming back for updates.

These games offer:

• Instant gratification for participants, increasing engagement
• Opportunities to showcase branded content during gameplay
• Potential for driving sales through discount codes or freebies as prizes
• Increased shareability, promoting brand awareness

2 Polls for Insights & Interaction

Create polls on platforms like LinkedIn, Facebook, and Instagram to boost engagement and gather valuable insights [4] [6]. These polls can help:

•  Increase user engagement and spark conversations
•  Gain actionable feedback and audience insights
•  Enhance brand visibility and awareness
•  Generate leads and guide participants into your marketing funnel

Here are some examples of polls:

“This or That” Polls (Social Media Stories):

Quick, fun choices (e.g., “Coffee vs. Tea” for a café) spark easy engagement and help you understand preferences.

Opinion Polls for Product Feedback:

Use polls to get real-time feedback on new ideas, products, or services. It shows you value customer input while gathering useful data.

Trending Topic Polls:

Tie polls to current events or trends to stay relevant and spark conversations around your brand.

Live Event Polls:

Incorporate poll questions during webinars or live discussions to boost engagement and gather real-time insights [2].

3 Quizzes and Calculators for Lead Generation

Create interactive content like quizzes or calculators related to your industry or products [2] [5]. These tools can:

• Generate 4-5 times more page views than static content
• Provide personalized recommendations based on user responses
• Collect valuable marketing data for remarketing purposes
• Help understand audience preferences and tailor future offerings

Here are some examples of quizzes and calculators:

Personality Quizzes:

Fun, shareable quizzes like “What Type of [Your Product] Are You?” can go viral and collect emails when you gate results with opt-in forms

Knowledge Quizzes with Incentives:

Create trivia related to your industry. Reward high scores with discounts or prizes to encourage participation.

Product Recommendation Quizzes:

Help customers find the perfect product based on their answers. This personalises the shopping experience and increases conversions.

In Conclusion

By implementing these interactive marketing strategies, business owners can enhance customer engagement, collect valuable data, and ultimately drive growth for their business.

#HaywardHub  #MakeADifference #ChangeOneThing #BusinessGrowth #InteractiveContent

To learn more about what we do at the Hayward Hub, the website is here, or follow me on LinkedIn, or on Facebook.

References

[1] https://adact.me/blog/games-in-marketing/

[2] https://pointerpro.com/blog/poll-questions/

[3] https://www.brame.io/blog/marketing-game

[4] https://www.redactai.io/blog/linkedin-poll-ideas

[5] https://www.sproutworth.com/examples-of-interactive-marketing-boost-growth/

[6] https://www.uschamber.com/co/grow/marketing/how-social-media-polls-can-grow-your-business

[7] https://drimify.com/en/resources/marketing-games-business/

[8] https://blog.woobox.com/2020/03/5-poll-ideas-to-improve-your-marketing-strategy/

[9] https://www.shortstack.com/blog/5-marketing-games-that-score-big-customer-engagement-points-9-examples