Latest News & Articles
4 June 2025
Subscription models are a strategy where customers pay recurring fees to access a product or service.
27 May 2025
KEY CONCEPT: Business owners can use flexible payment terms to drive expansion, enhance customer relationships, and gain a competitive advantage.
20 May 2025
KEY CONCEPT: Business development is about creating long-term value for the business from customers, markets, resources, and relationships. It’s not a catchy sales role title.
14 May 2025
Key Concept: For business owners, investing in the community isn't just the right thing to do; it's a smart business move.
7 May 2025
In today’s competitive market, building trust with potential customers is more crucial than ever. One of the most powerful tools businesses can use to build that trust — and drive real growth — is customer testimonials. Testimonials act as authentic endorsements, demonstrating real-world satisfaction with your product or service. When used strategically, they can significantly enhance your brand’s credibility, improve conversion rates, and foster loyal customer relationships.
