Latest News & Articles
3 April 2025
KEY CONCEPT: We can all make marketing videos for business promotion with a smartphone and a stand. Even low-budget videos can succeed with strong storytelling and clear messaging. Focus on value over production polish.
27 March 2025
KEY CONCEPT: Interactive marketing content is a cost-effective way for small businesses to stand out, build trust, and convert audiences into loyal customers.
20 March 2025
Key Concept: Repurposing social media content means transforming existing content into new formats or adapting it to suit new platforms to extend their reach, engage diverse audiences, and maximise the return on investment in content creation. This strategy saves time and enhances brand visibility across various platforms.
13 March 2025
KEY CONCEPT: The frequency of social media posting for a small business owner depends on several factors, including the platform, the type of content you're sharing, and your business's capacity to maintain a consistent presence. However, a general guideline can help you balance staying visible and not overwhelming your audience.
6 March 2025
Key concept: The key to identifying new opportunities for growth is staying informed about your industry, understanding customer needs, and continually analysing your competitors. Additionally, combining quantitative research (like surveys) with qualitative research (like customer interviews) provides a more complete picture of market trends and potential gaps for your business to fill.
