14 May 2025
Key Concept: For business owners, investing in the community isn't just the right thing to do; it's a smart business move.
28 April 2025
Key Concept: Creating compelling case studies to demonstrate real-world success and business growth is a great way to build credibility and attract new clients or stakeholders. It’s about strategically highlighting your client’s success whilst demonstrating your expertise.
18 April 2025
Key Concept: Photos for social media posts can be a bit of a minefield. What is good enough? Must they be professionally taken? Consider a few tips and tricks, learn to use your camera or even your smart phone properly, get a little practice and some experience with basic editing software and you are away. It is also useful to look at the pictures in your feed and work out why you like/dislike the picture.
27 March 2025
KEY CONCEPT: Interactive marketing content is a cost-effective way for small businesses to stand out, build trust, and convert audiences into loyal customers.
6 March 2025
Key concept: The key to identifying new opportunities for growth is staying informed about your industry, understanding customer needs, and continually analysing your competitors. Additionally, combining quantitative research (like surveys) with qualitative research (like customer interviews) provides a more complete picture of market trends and potential gaps for your business to fill.
27 February 2025
KEY CONCEPT: Business owners and managers can use interactive games, polls and quizzes to engage with their audience and grow their business.
20 February 2025
KEY CONCEPT: Hosting and sponsoring local events can be powerful tools for generating leads, enhancing brand visibility, and strengthening community ties. However, success requires a strategic approach beyond simply funding an event. They are seldom one-off events, so careful planning pays dividends in the long run.
6 February 2025
KEY CONCEPT: To grow, small businesses can leverage a variety of contests and giveaways to boost engagement and interaction.
23 January 2025
Key concept: The primary goal of a strategic marketing plan is to ensure your content reaches the intended audience, giving them a personalised, engaging experience and ultimately driving them to conversions (sales) by consistently and effectively engaging with them.