Latest News & Articles
16 January 2025
Key Concept: Marketing and sales are two separate processes each requiring its own goals, systems and reviews. Many business owners confuse marketing and sales, believing they are the same and treating them as one process. In simple terms, marketing comes first and focuses on generating leads. Sales converts those leads into customers through the purchase of products or services.
9 January 2025
Key Concept: Updating your brand identity by refining your logo, website, and messaging is crucial for maintaining relevance and staying competitive in today's rapidly evolving business landscape. As markets change and consumer preferences shift, your brand must evolve to reflect these changes and continue resonating with your target audience.
9 January 2025
Key Concept: Updating your brand identity by refining your logo, website, and messaging is crucial for maintaining relevance and staying competitive in today's rapidly evolving business landscape. As markets change and consumer preferences shift, your brand must evolve to reflect these changes and continue resonating with your target audience.
7 January 2025
Key concept: There are only three responses we can take to change - adopt it, acknowledge it or adjourn from it. What will you choose in 2025?
27 December 2024
Key concept: Business and life are full on in December 2024, and with it, change is something that we cannot avoid. If we don’t get with change, change will overtake us and leave us behind.
