27 February 2025
KEY CONCEPT: Business owners and managers can use interactive games, polls and quizzes to engage with their audience and grow their business.
20 February 2025
KEY CONCEPT: Hosting and sponsoring local events can be powerful tools for generating leads, enhancing brand visibility, and strengthening community ties. However, success requires a strategic approach beyond simply funding an event. They are seldom one-off events, so careful planning pays dividends in the long run.
13 February 2025
Key concept: For small business owners and entrepreneurs, building a strong professional network is not just a nice-to-have - it’s critical for raising brand awareness, reaching new audiences, and staying up to date with industry trends. A well-nurtured network can be the key to unlocking new opportunities, whether it’s finding potential clients, collaborators, or mentors who can provide valuable insights and guidance.
6 February 2025
KEY CONCEPT: To grow, small businesses can leverage a variety of contests and giveaways to boost engagement and interaction.
30 January 2025
Key concept: High search intent refers to when someone goes online looking for something very specific - whether it’s a product, service, or piece of information. They usually use clear, descriptive keywords to help them find exactly what they need.
30 January 2025
Key Concept: Paid advertising gives you greater control over who sees your content and when. It challenges you to think more about who your customer is and how to get their attention. You are paying for it, so why wouldn’t you?
23 January 2025
Key concept: The primary goal of a strategic marketing plan is to ensure your content reaches the intended audience, giving them a personalised, engaging experience and ultimately driving them to conversions (sales) by consistently and effectively engaging with them.
16 January 2025
Key Concept: Marketing and sales are two separate processes each requiring its own goals, systems and reviews. Many business owners confuse marketing and sales, believing they are the same and treating them as one process. In simple terms, marketing comes first and focuses on generating leads. Sales converts those leads into customers through the purchase of products or services.
16 January 2025
Key Concept: Marketing and sales are two separate processes, each requiring its own goals, systems and reviews. Many business owners confuse them, believing they are the same and treating them as one process. In simple terms, marketing comes first and focuses on generating leads. Sales converts those leads into customers through the purchase of products or services.