Latest News & Articles
30 January 2025
Key Concept: Paid advertising gives you greater control over who sees your content and when. It challenges you to think more about who your customer is and how to get their attention. You are paying for it, so why wouldn’t you?
23 January 2025
Key concept: The primary goal of a strategic marketing plan is to ensure your content reaches the intended audience, giving them a personalised, engaging experience and ultimately driving them to conversions (sales) by consistently and effectively engaging with them.
16 January 2025
Key Concept: Marketing and sales are two separate processes, each requiring its own goals, systems and reviews. Many business owners confuse them, believing they are the same and treating them as one process. In simple terms, marketing comes first and focuses on generating leads. Sales converts those leads into customers through the purchase of products or services.
16 January 2025
Key Concept: Marketing and sales are two separate processes each requiring its own goals, systems and reviews. Many business owners confuse marketing and sales, believing they are the same and treating them as one process. In simple terms, marketing comes first and focuses on generating leads. Sales converts those leads into customers through the purchase of products or services.
16 January 2025
Key Concept: Marketing and sales are two separate processes, each requiring its own goals, systems and reviews. Many business owners confuse them, believing they are the same and treating them as one process. In simple terms, marketing comes first and focuses on generating leads. Sales converts those leads into customers through the purchase of products or services.
